1. How to Get on Radio
2. How to Write and Publish Articles
3. How to Market and Syndicate Articles
4. Effective Marketing Using a Call to Action
5. How to Get 3 Months of Prospects in 3 Hours (or less)
6. PR Strategies That Really Work
7. Creating a Powerful Platform

   Kit #1 BONUS- Hot, New, Creative Ways to Get Clients

1. How to Get on Radio

It's free, it's fun, it's highly effective!

Getting on the radio and being asked back is sometimes shrouded in mystery. Learn how to "crack the code" to marketing yourself and your services on the radio. In this program you will learn:

• How to approach program directors and DJs with your expertise
• What radio hosts are looking for in a guest
• Topics that appeal to listeners
• What to say when you are on the air - how to talk in "useful sound bites"
• How to provide "useful but incomplete" tips and tools
• The one secret that almost no one does that will make you a favorite guest
• What to never say when you are on the air
• How to get asked back over and over
  

2. How to Write and Publish Articles

Getting articles published is the fastest and best way to establish your credibility as an expert and attract prospects for your practice.
This program covers:

• How you can write a publishable article, even if you don't like to write
• How to make writing an article as easy as writing a grocery list
• How to captivate your reader by writing like you talk
• Where to find ideas for articles
• How to blow away writer's block forever
• Two sure-fire templates for writing winning articles
• How to leverage just one article into a steady stream of referrals, subscribers, and customers
• How to turn words into traffic, prospects, publicity and profits
  
  This program will show you how to write an article that WILL get published, even if you don't like to write!

3. How to Market and Syndicate Articles

Reach millions with a single click! Marketing and syndicating your articles is one the easiest and fastest ways to gain more prospects, publicity and profits. In this program you learn:

• Ten different ways to market your articles
• The best article directories
• Three advantages of marketing your articles
• How to submit to article directories
• Three small nuances that will make your articles stand out above the rest
• How to get the reader to click to your website from your articles
• How to submit your articles to a brand new article directory that pays you for pay-per-click traffic
  

4. Effective Marketing Using a Call to Action

THIS is probably the most important program in this entire Kit for getting results from your marketing.

A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.

Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.

Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action.

Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system.

This program covers three types of calls to action and how to use them effectively to fill your practice.

5. How to Get 3 Months of Prospects in 3 Hours (or less)

Group events are a gold mine for prospecting (get it?). Group events like conferences, workshops, fundraisers, festivals, etc, allow you to reach more prospects in a few hours than you could possibly reach in months of other forms of marketing.

But how can you leverage attending a workshop or fund raiser, investing in an exhibit booth at a conference or festival, and sail away with a boatload of prospects?

We have presented, exhibited and attended many, many conferences and have learned by trial and error the secrets of walking away with hundreds of prospects for your business.

In this program you learn-

• The one marketing tool you must use to dramatically increase the number of prospects you gain Hint – you carry these around with you, and they are not business cards
• How to use simple forms to acquire the info you need from your prospects
• The most important words to use on your signs and posters
• How one change in your physical position makes all the difference
• The one prospect pulling question you have to ask
How to create your impulse buy item that will pay your way.

• The secret mindset necessary to get more prospects, publicity and profits from every event you attend
• How to create a “table rush” after you speak
• A secret weapon you can use when exhibiting at a booth or table
• And much much more!

6. PR Strategies That Really Work

Some PR strategies can pay off quickly and effectively, while others are a waste of your time and money. Join us with special guest Steven Van Yoder for the straight talk about what really works and what doesn't for using the media to market your practice.
 

7. Creating a Powerful Platform

Your platform is the key to real success. This outstanding and information-packed teleseminar featuring Annie Jennings of the national PR firm, Annie Jennings PR reveals the secrets of creating and using your platform as your tool to creating mega-success in life and turning your platform into your own personal fortune.
 

Bonus - Hot, New, Creative Ways to Get Clients

Now THIS is our favorite program in the entire series. We cover 15 creative ways to get clients, most of which we are sure you've never heard before!

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